The Winter Edit | Fashion House Atelier

For New York Fashion Week, Maxwell Social became a Fashion House Atelier in partnership with Cohera. Our space was transformed into The Winter Edit, Cohera’s Fashion House Atelier by their Strategic Team. It was an intimate evening designed as a choose-your-own-adventure, layered across rooms, textures, and experiences. We fully branded the space from floor to frame: curated imagery layered throughout the house, framed moments on the walls, posters woven into the interiors, branded mirrors catching the glow, and interactive stations placed to encourage movement, discovery, and conversation. Guests drifted through the experience at their own rhythm: The Winter Textiles Studio featuring cashmere gloves, hats, scarves, and custom embroidery The Chocolate Chalet serving boozy hot chocolate and chocolate espresso martinis Winter Glow Boosts with B12 shots for a mid-night recharge The Style Oracle, closing the night with tarot readings and a touch of intrigue It's been an incredible night of forging new and strong partnerships across the event planning industry and we couldn't be happier to be a part of it!